I’ve been looking for a new black leather jacket for my trip to the New Hampshire Film Festival in October. My old one is ragged and is also too big.
I tried this bomber jacket on in Saks last Thursday. It is the first and only one I tried on [for some reason in “the south” there are no coats out yet – in September!]
It fit. Perfectly.
I did not buy it.
The inner dialogue:
Maybe the lining is too thin.
Maybe it won’t be warm enough.
I bet I can fit a sweater under here.
I put it on hold. Til tomorrow. No $ down, what’s the harm?
The more I think about it, the more I like it. The more I want to go back and get it.
Funny how that works.
It is called “smart marketing.”