An interesting marketing campaign from a bra strap retailer was reported by Reuters and the New York Times today.
It seems that there is a campaign against “ugly bra strap syndrome.” This is when an outfit is marred by the appearance of a bra strap that does not match the outfit, or – oh my – is dirty. Or just plain ugly.
Oh the horror! Ugly. Bra. Straps. Must. Be. Stopped.
Image courtesy of brastraps.com